Smart URLs are super flexible short links with multiple personalization features. A Smart short link can contain several different destination links which visitors reach if they meet certain requirements. This feature gives you deeper control over your links. With the advanced redirect rules, you can create different redirect scenarios for different audiences and customize their consumer journey.
By using this intelligent dynamic link routing, you can make sure that you’re attracting the right people to your website and provide them with a truly customized user experience.
Setting up Smart URLs with dynamic link redirects
You can easily configure the Smart URL’s destination links and redirection rules with conditional redirect settings on Capsulink. The dynamic redirects occur according to smart contextual triggers e.g. your visitor’s country, language, time or the device they use. In a case when none of the rules can be applied, the visitor is directed to the default URL.
In order to target visitors by their geographical location or language, simply choose the country and language from the list. After that, your visitors will be able to view personalized content that’s in their language or related to their country.
In case it’s important for the user to be using a specific device or operating system e.g. when directing them to an app download, choose the suitable devices from the list. Before creating a device-targeted short link, make sure that Smart URLs support the devices you want to target.
It’s possible to target the visitors according to their local time and provide them with content that’s suitable for the specific time period simply by choosing the time and date range from a timetable. After you’ve chosen the time and date range, your short links will be routed dynamically.
What are the benefits of using Smart URLs?
By using dynamic links instead of the regular type of links, you can direct each visitor to personalized content instead of a general one. For example, you can direct a German-speaking website visitor to a page in German, or provide country-specific offers for people all around the globe.
Smart URLs allow you to always stay relevant and make sure you satisfy your visitors’ needs, which simply cannot be done with a one-size-fits-all approach. Customers love relevant, personalized and device-ready content and get irritated if they’re getting the opposite of that.
Here are some ideas on how you could implement dynamic URLs into your marketing campaign:
- Route iPhone visitors directly to the App store to download your new app, and direct Android users to Google Play store.
- Greet your visitors in their own language.
- Test which webpage works better by directing equal amounts of traffic to different pages. That way you will obtain data about which messages, offers, and experiences bring more conversions.
- Direct your visitors to relevant content for the holidays.
- Create seasonal offers.
- Direct visitors to content that’s relevant to their timezone.
- Create country-specific offers.
- Insert a dynamic link in your Instagram bio to direct customers to your website or landing page in their language.