Retargeting is a widely used strategy for reminding past website visitors and people who’ve engaged with your content about your product or service, which can lead to an increase in sales. This is due to the fact that you’re showing ads to people who’ve already expressed some level of interest in your product/service or content related to it. Now, with Capsulink’s link retargeting feature, you can also show retargeting ads to people who’ve clicked on any of your custom short links.
What is link retargeting?
Link retargeting is the placement of a pixel code from an advertising platform (e.g. Facebook) on a short link to track user activity (anonymously), and add anyone who clicks the link to the retargeting pixel. After that, you can target this audience with ads online - on YouTube, Facebook, Instagram, etc.
Essentially, it’s a way to remind about your product/service to people who have clicked on your short links - a much “warmer” audience than people who are seeing your ad for the first time ever. This makes it a powerful way to re-engage those who have previously interacted with your brand, and boost sales/sign-ups/leads, etc., and avoid leaving money on the table by losing conversions to your competition.
What do I need to set this up?
Before you start setting up retargeting links, you have to, first of all, have a pixel code installed on your website. To do that, create an advertising account on Google or Facebook.
Secondly, since this is a paid feature, you also need to have a Capsulink Pro, Business or Ultimate account.
How to set up link retargeting with Capsulink?
To add retargeting scripts (pixels) to your branded domains on Capsulink, follow these steps:
- Create a custom short domain.
- In the “Domains” section, you’ll see placeholders for Google Analytics Tracking ID, Google Tag Manager Container ID and Facebook Pixel IDs. Enter the necessary information.
- Make sure you add UTM tags to your links before you share them online since that way you’ll be able to precisely track the channels your traffic is coming from, and segment your audience. You can use Campaign URL Builder to easily add the necessary tags (source, medium, campaign) to your links.
- Once you’ve done that, you can start creating retargeting ads. For example, to create an ad on Facebook for people who’ve clicked on a custom link you shared that leads to one of your blog posts, go to the “Audiences” section in Business Manager, click on “Create Audience”, then select “Custom audience” and “Website” as the source. There, insert the custom short link, select the time period & save this audience.
After that’s done, you can start showing your retargeting ads to these users, create hyper targeted user segments and get the most out of your marketing efforts.